The Invodo Value

 

Invodo is the leader in eCommerce video, connecting manufacturers and retailers through the largest product video library in the world. We help retailers sell more by providing the video content consumers look for when making purchase decisions. Invodo’s offerings maximize and leverage the power of eCommerce video to provide a complete video solution for you.

Advantages of Video

Video sells. Internet users love video, as seen in a recent study by eMarketer which reported a 40% increase in the number of shoppers who viewed online videos. Online retailers utilizing product videos reported a 30% average increase in conversion rates1 as well as a lower number of abandoned shopping carts and reduced return rates2.

  1. Practical eCommerce — http://www.practicalecommerce.com/articles/875-­Video-­Boosts-­Online-­Sales-­Merchants-­Confirm
  2. eMarketer — http://www.emarketer.com/Article.aspx?R=1006883

Content: Video Production

 

Invodo offers Video Production to its retailers, providing you with deeply discounted pricing on video production and editing services. This service ensures that you have the video you need and allows you to create unique content that fits seamlessly with the look and feel of your site. Our efficient, eCommerce-focused production model delivers a high volume of product videos per shooting day.


Our production team helps you prepare for your product shoot — whether at your facility or other remote location and then manages the process all the way through editing. You end up with your own, quality produced videos for hundreds of products at a fraction of the time and cost compared to video production companies.


Invodo Video Production provides all the components you need to make great eCommerce video. We offer an array of production features, giving you the option to create the exact eCommerce video you want. You can select from a one day, two day, four day, or eight day shoot package that can be spread throughout the year. We do ask that multi-day shoots be scheduled in at least two-day blocks.


Platform: Video Delivery

 

Video Distribution Platform

Invodo puts you in control of your eCommerce video through our Distribution Platform. We make syndicating product videos to your websites as easy as possible.

Embedded Video Player

Invodo syndicates and hosts your videos through our proprietary embedded video player that can be placed directly within an existing web page, eliminating any need to navigate away from your site. Statistics have shown that 80% of consumers will watch a product video when it is directly embedded into a page. More importantly, conversion rates for that product tend to be 30% higher after viewing the video.


Video Player Merchandising

Double video view rate by using Invodo’s advanced merchandising options to ensure videos are noticed and watched while fitting into your site. Choose custom colors and callouts for the Play button. Compensate for below-the-fold placement with a 'Play Video' overlay on any image or with a 'Play Video' icon at the top of the page.


Navigation Tools

Invodo offers navigation tools allowing consumers to find videos quick and easy on your site. We provide a Front Page Video Menu that fits your existing navigation's "look and feel" which allows consumers to navigate your videos from your home page increasing video viewing by 75%. Invodo also offers a unique Video Page where consumers can browse your videos and be directed straight to the product description page.


Video Delivery

Invodo takes care of the Hosting and Streaming for you. Our top-tiered certified content delivery network ensures that streaming video is delivered with superior quality, reliability, and speed.


Invodo's API (Application Programming Interface) is the most efficient way to deliver video content to your website. The API code, added to your product pages or other areas of your website, requests the appropriate video by UPC (Universal Product Code), MPN (Manufacturer Part Number), or other unique identifier. Use of the API simplifies integration of video into your site.


Video Management Dashboard

As a retailer, you can control your eCommerce video through our Video Management Platform, giving you access to our dashboard to view, request edits, and optimize your edited content as well as upload any existing videos.

Network: Syndication

 

Invodo Video Syndication Network

In addition to putting videos on your website, Invodo offers an expanded Social Video Program to fully leverage your eCommerce videos.

Invodo Social Video Program

We want to make sure your eCommerce videos are where your customers are watching and sharing videos — on YouTube and Facebook.


Custom Video for YouTube and Facebook

We edit your videos to make unique content for YouTube and Facebook. This makes them more search friendly increasing your traffic and video views. You no longer have to worry about having the same content on both your social media pages and your website. Each destination will feature videos optimized for your viewers and overall video objectives.


Drive Traffic to Your Destination

Our editing process includes overlays calling viewers to visit your preferred destination. That can be your eCommerce store, your brand's website, customized landing pages, or whatever destination meets your business needs.


Complete Management

We can upload the content to your YouTube and Facebook accounts for you. If you prefer, you can manage the content yourself.